All things marketing, entrepreneurship, and human mind
"You write just like two friends talk, and it's beautiful," said, a client.
Hi, this is me.
Welcome to my little space on the web. I am an entrepreneur, marketer, and technology leader with 11+ years of experience. I have built two companies and partnered with governments, education institutes, and companies from around the world.
My work DNA is all things marketing, entrepreneurship, and understanding human behavior. I am also a former tech journalist with my byline on top tech media. I have led a cross-cultural team, spoken at Netflix HQ, solo traveled to 13+ countries, and fell in love (with numerous cats and a human!)
Positioning Writing
Sales Copywriting
Messaging Product Marketing
Communication Business
Demand Generation
Gao Rui Lee, Singapore
No beating about the bush with this professional, very upfront about parts which are confusing which allowed me to help her help me. Very very easy to work with. Most importantly, great work!
Adam Stober, US
She took our mess of a social media "process" and instituted a schedule to finally start giving us the presence we were looking for
Eli Goodrich, US
Hira is one of the best, smart, engaged, knows her field, is calm, steady, and always on point. She is a great addition to any scoped project
11+ years of product marketing, entrepreneurship, and copywriting experience combined. 2x founder. Keynote speaker.
11 years ago, I started my career as a generalist marketer and soon realized my innate love for writing. I earned a diploma degree in Journalism and went on the adventure to travel the world, cover the hottest scoops in tech, and make friends with top executives and founders running big tech companies.
In 2017, I started my organization CaterpillHERs to answer my calling of building a space for young women in emerging marketers to launch and scale their businesses and careers.
In 2023, I experimented with another startup Koi.work to help startup founders find, hire, and onboard tech talent.
Throughout these adventures, I honed my skills in product marketing, demand generation, content strategy, team leadership, and strategic partnerships.
I have worked with hundreds of cool companies as a consultant and have helped them launch, grow, and scale their marketing efforts.
My work has been featured in top tech media and my network has taken me to speak at leading conferences all around the world.
Got anything I can help you with?
Projects we can work on.
My goal as a marketing and business consultant is to pay forward and keep myself connected to my roots of being an entrepreneur and a marketer. I prefer to work with small to medium businesses with less than 10m in total revenue. If you are female-founded, we are a match made in heaven.
Clients &
Collaborations
I have had the privilege of working with a wide range of clients, from Fortune 500 companies to small, 2-person startups. Don't ask me which ones I like the most :)
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