Hi, My name is Hira Saeed
Welcome to my little space on the web! I have spent more than eight years writing words on the web, but damn! I still love it. I am a former tech journalist and now spend most of my time giving voice to small businesses through my copywriting skills and help women entrepreneurs scale their businesses through my other business called, CaterpillHERs. Don’t ask me which hat I like better 😉
My Services
It took me 25 years to figure out my passion for copywriting and all things content. Here’s what I offer to my clients.
Copywriting
You do business with humans and this is why you need behavioral concepts in your words to sell something to them. Dull tone on a website? I get it. Bad conversion on the landing page? Let’s see your numbers. CTAs don’t work? Ugh. Let’s fix them. From life-behind-work stories and technical tutorials to animated video scripts and long-form blog posts, if it has words, I have done it. And hey, SEO and I are friends too, so we work together pretty well!
Social Media Strategy
I love thinking — about ideas, about concepts, and if nothing, just about this world. My favorite social media recipe is to engage the target audience by speaking in their own language. Gone are the days when Facebook, Twitter, LinkedIn, or Instagram had only one content calendar. Now, the algorithm speaks for itself. For each platform, I create a customized content calendar that talks to your target audience instead of talking at them.
Email Marketing
An unopened email dies multiple deaths. So, what makes someone open an email? Two words: Copy and Subject line. If you are struggling to maintain open-rate on your emails and want to engage your audience, Calm down, I can help. Emails are the most fun yet the trickiest variant of copywriting. The good news is I LOVE them. I create email funnels and copy for influencers, entrepreneurs, and small businesses to help them convert their followers into paid customers.
Coaching and Consulting
Being a freelancer or running a business is overwhelming. Sometimes, you just need an opinion rather than a whole execution plan. With my 60-mins 1:1 coaching calls and consulting assignments, I get to know you, your business, and the issue you are facing and we work towards finding a direction to untie the knot. You can be a newbie copywriter or an entrepreneur, we will work together to understand your needs, or go through your existing copy together.
My Blogs
Sometimes I write for myself as well. Here’s where you can find some of my work.
Stories by Hira Saeed on Medium Stories by Hira Saeed on Medium
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CaterpillHERs New Cohort With 11 Women-Led Social Enterprises Takes off
by Hira Saeed on January 20, 2021 at 11:30 am
On Jan 7th, 2021, CaterpillHers Cohort II, in partnership with Miller Center for Social Entrepreneurship was kickstarted with 11 women-led…Continue reading on CaterpillHERs »
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How Collaborating With a Startup Studio Can Save Non-Technical Founders
by Hira Saeed on May 11, 2020 at 7:11 pm
With every startup or business idea, there comes a dream to scale it to the moon. I am a journalist with two small startups under my belt…Continue reading on Medium »
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The Curious Case of Gig Economy vs. Traditional Employment
by Hira Saeed on May 6, 2020 at 7:48 pm
What is the one thing that’s common between Uber, Fiverr, TaskRabbit, Lyft, PostMates, Instacart, 99Designs, and many other valley-born…Continue reading on UX Planet »
My Clients
NDAs take away some of the highlighted clients I have worked with but here are some of the equally amazing ones:
Other Things I do
Being an ENTP, I am a forever explorer who likes to do multiple things and run multifarious experiments to stay sane. Here are my other ventures and activities that keep me busy.
CaterpillHERs
CaterpillHERs is an online accelerator for women-led startups that helps build their business acumen through the curriculum, coaching, 1:1 mentorship, and support network. Visit the website here.
Go to the websiteTech Geeks Community
Tech Geeks is Pakistan’s leading tech community where more than 12k tech geeks share ideas, seek support, discuss ecosystem challenges, build their geek network, and form exciting collaborations.
Access the communityYouTube
I recently started my YouTube journey to create videos about content, social media, freelance, and online business. I still struggle with consistency so hold me accountable by commenting there, maybe?
YouTube Channel